Higher EdInsight

a blog of thoughts for higher education

Author Archives: Stephen MacDonald

Azorus a premier sponsor at CASE Europe Annual Conference August 31 – September 3, Glasgow, Scotland

August 30, 2010 – 11:07 am

We are thrilled to be sup­port­ing this con­fer­ence for our sixth year. Please join us for our pre­sen­ta­tion, ‘Listening to what mat­ters most – a new way of think­ing’. There is a stag­ger­ing amount of infor­ma­tion avail­able to us all, yet the only thing we are told about social media and the web is that […]

Posted in WYNIWYG | Comments (0)

It’s still about location, location, location.

March 19, 2010 – 2:26 pm

We came across a short video recently. In it, uni­ver­sity stu­dents give quick answers to the ques­tion “What did you con­sider when you chose your uni­ver­sity?”. Although this is by no means a sci­en­tific sur­vey, it is can­did. And we see that aca­d­e­mics and loca­tion still top the list. An HEI’s brand nat­u­rally pro­motes its academic […]

Posted in The Student Experience | Comments (0)

Applications Up… do you have a strategy to optimize your yield rates?

February 16, 2010 – 10:59 am

A few weeks ago, the Washington Post had an inter­est­ing arti­cle “Freshman Applications to Selective Area Colleges Surge”. Or con­sider the UK mar­ket where appli­ca­tions are up by almost 20% accord­ing to an arti­cle in The Guardian “University Applications Reach Record Levels for Fourth year in a row”. For many peo­ple, this is no surprise. […]

Posted in Yield Management | Comments (0)

If CRM is the solution… what’s the problem?

December 16, 2009 – 3:25 pm

As I said in my last Blog, the notion of decid­ing what CRM is or what CRM can do… is not easy espe­cially in the con­text of higher edu­ca­tion. Consider that when you Google “What is CRM?” about 21,000,000 results are returned. Yes CRM has been around for years in the com­mer­cial sec­tor and has […]

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WYNIWYG CRM in HE… an idea whose time has come?

November 23, 2009 – 2:28 pm

Yes… alpha­bet soup for sure so let’s clar­ify. WHAT YOU NEED IS WHAT YOU GET CUSTOMER RELATIONSHIP MANAGEMENT for HIGHER EDUCATION. So what does this mean? Let’s start with what’s hap­pen­ing in higher edu­ca­tion… at least from a very high level per­spec­tive. Today’s Higher Education lead­ers are fac­ing dizzy­ing change in the demo­graph­ics they serve […]

Posted in WYNIWYG | Comments (2)


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