September 7, 2010 – 10:05 am
So, it’s that time of year again, college fair time. Let me remind you by painting a picture: a huge arena with hundreds of institution’s booths lined up, ready to ‘woo’ the wide-eyed high school students. For the most part, the college fair experience is the first point of contact for the institution and the […]
August 26, 2010 – 1:38 pm
Recruitment/Admissions office has its unique methods, they do share the same basic fundamentals. And these fundamentals result in some commonalities when discussing the cause of ‘headaches’ for Recruitment Officers
August 23, 2010 – 12:07 pm
Customer Relationship Management (CRM) for Higher Education. Yes, Mr./Mrs. Higher Ed professional – I know you just got the chills. We are well aware that CRM, in general, may not be the most appealing acronym due to its reputation in the corporate world. So let’s clear up some of those misconceptions as they relate to CRM for Higher Education…
August 18, 2010 – 10:54 am
So, everyone is telling you to implement social media for student recruitment! Now you are thinking “Yes, I get the point Facebook, Twitter…. but now what?’ Getting a fan page and twitter account is the first step; however, it is important to know your target market and have a strategy or you will go nowhere. From what I […]
August 10, 2010 – 9:42 am
Fact: In 2 years open rates have declined 2.8% and are still trending down. As a university recruiter your first thought is most likely: “Why are email stats in general steadily trending down?” Prospective students are receiving a large number of emails each day. Everything from online shopping spam to emails from your Higher Ed competitors More and more […]
The goal of Social Media and student recruitment is to establishing a meaningful relationship with your prospective students who, as a result, will eventually apply to your institution. Here is an important fact, the bridge from you social media channels to the application process is your WEBSITE.
A new series featuring student opinions and experiences on Higher Ed.
I know you’re thinking “CRM isn’t that easy for higher ed”. We understand there can be a lot of fear wrapped around it. You have to determine if CRM is the right fit, hunt for a vendor, implement…and through all of this, you have to prove there will be a return on investment. The key […]
I was reading an article on InsideHigherEd.com about a university struggling with they’re retention rates. The end of the article mentioned that their persistence rates were up from last semester, it caught my attention seeing as I don’t often read Higher Ed professionals referring to persistence rates. So, I decided to do more research and came up […]
“According to the Center for the Study of College Student Retention (2008), nearly 50% of students entering higher education will not earn a degree.” http://www.academicleadership.org/student_research/611.shtml 50% Seriously? First thing that comes to mind is – what’s the point of investing time and money in recruitment efforts if only 50% of your freshman class (first year […]
