August 30, 2010 – 11:07 am
We are thrilled to be supporting this conference for our sixth year. Please join us for our presentation, ‘Listening to what matters most – a new way of thinking’. There is a staggering amount of information available to us all, yet the only thing we are told about social media and the web is that […]
August 23, 2010 – 12:07 pm
Customer Relationship Management (CRM) for Higher Education. Yes, Mr./Mrs. Higher Ed professional – I know you just got the chills. We are well aware that CRM, in general, may not be the most appealing acronym due to its reputation in the corporate world. So let’s clear up some of those misconceptions as they relate to CRM for Higher Education…
August 10, 2010 – 9:42 am
Fact: In 2 years open rates have declined 2.8% and are still trending down. As a university recruiter your first thought is most likely: “Why are email stats in general steadily trending down?” Prospective students are receiving a large number of emails each day. Everything from online shopping spam to emails from your Higher Ed competitors More and more […]
I know you’re thinking “CRM isn’t that easy for higher ed”. We understand there can be a lot of fear wrapped around it. You have to determine if CRM is the right fit, hunt for a vendor, implement…and through all of this, you have to prove there will be a return on investment. The key […]
I was reading an article on InsideHigherEd.com about a university struggling with they’re retention rates. The end of the article mentioned that their persistence rates were up from last semester, it caught my attention seeing as I don’t often read Higher Ed professionals referring to persistence rates. So, I decided to do more research and came up […]
Why are Higher Education institutions engaging in social media? And why Twitter, specifically? It is the platform to connect with like-minded people and create a community. In my opinion, Twitter is the most effective social media tool for Higher Education because: 1) Twitter is the perfect platform to develop an actual relationship with any prospect or current […]
December 16, 2009 – 3:25 pm
As I said in my last Blog, the notion of deciding what CRM is or what CRM can do… is not easy especially in the context of higher education. Consider that when you Google “What is CRM?” about 21,000,000 results are returned. Yes CRM has been around for years in the commercial sector and has […]
November 23, 2009 – 2:28 pm
Yes… alphabet soup for sure so let’s clarify. WHAT YOU NEED IS WHAT YOU GET CUSTOMER RELATIONSHIP MANAGEMENT for HIGHER EDUCATION. So what does this mean? Let’s start with what’s happening in higher education… at least from a very high level perspective. Today’s Higher Education leaders are facing dizzying change in the demographics they serve […]
