Higher EdInsight

a blog of thoughts for higher education

Category Archives: Optimizing Resources

College Fair Time right around the corner.

September 7, 2010 – 10:05 am

So, it’s that time of year again, col­lege fair time. Let me remind you by paint­ing a pic­ture: a huge arena with hun­dreds of institution’s booths lined up, ready to ‘woo’ the wide-​eyed high school stu­dents. For the most part, the col­lege fair expe­ri­ence is the first point of con­tact for the insti­tu­tion and the […]

By Ritu Gautam | Also posted in The Student Experience | Comments (0)

Antidotes for a University Recruiter’s Headache

August 26, 2010 – 1:38 pm

Recruitment/​Admissions office has its unique meth­ods, they do share the same basic fun­da­men­tals. And these fun­da­men­tals result in some com­mon­al­i­ties when dis­cussing the cause of ‘headaches’ for Recruitment Officers

By Ritu Gautam | Comments (0)

5 Misconceptions of CRM for Higher Education

August 23, 2010 – 12:07 pm

Customer Relationship Management (CRM) for Higher Education. Yes, Mr./Mrs. Higher Ed pro­fes­sional – I know you just got the chills. We are well aware that CRM, in gen­eral, may not be the most appeal­ing acronym due to its rep­u­ta­tion in the cor­po­rate world. So let’s clear up some of those mis­con­cep­tions as they relate to CRM for Higher Education…

By Ritu Gautam | Also posted in WYNIWYG | Comments (0)

Email Open Rates Dropping – But NOT Dead Yet

August 10, 2010 – 9:42 am

Fact: In 2 years open rates have declined 2.8% and are still trend­ing down. As a uni­ver­sity recruiter your first thought is most likely: “Why are email stats in gen­eral steadily trend­ing down?” Prospective stu­dents are receiv­ing a large num­ber of emails each day. Everything from online shop­ping spam to emails from your Higher Ed com­peti­tors More and more […]

By Ritu Gautam | Also posted in WYNIWYG | Comments (0)

Addressing the High Volume of Prospects in Higher Ed

July 20, 2010 – 10:57 am

It is obvi­ous that higher Ed insti­tu­tions all across the US, and North America for that mat­ter, have expe­ri­enced excel­lent enroll­ments this year. Now, this was mostly due to the ter­ri­bly dif­fi­cult finan­cial times that we are now work­ing our way out of. While this is good news, it is unfor­tu­nately on the heels of yet […]

By Justin Moore | Comments (0)

The Higher Ed Student Lifecycle Communication Continuum

April 20, 2010 – 4:26 pm

Three depart­ments in a uni­ver­sity or col­lege: Student Recruitment, Registrar’s Office and Alumni Development. Each has its own mes­sage to share with a stu­dent depend­ing on the student’s posi­tion in the Higher Education Student Lifecycle. It makes sense to have a com­mu­ni­ca­tion plan per­tain­ing to each stage, how­ever, would it not also make sense to […]

By Catheryn Hodgson | Comments (1)

Practical Tips on Going Green in Higher Ed

January 28, 2010 – 11:09 am

Today’s “going green” phe­nom­e­non is sweep­ing the nation and cost­ing us a pretty penny while doing so; hybrid cars, wind energy, organic prod­ucts, the list goes on. In the con­text of Higher Education, col­lege and uni­ver­sity recruit­ing offices can also “Go Green” and save money doing so. Mercyhurst College reduced View Book print­ing by 50%. How? Mercyhurst College […]

By Ritu Gautam | Comments (2)


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Higher Ed Insights - College Fair Time right around the corner. How are you standing out in the crowd?

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