Higher EdInsight

a blog of thoughts for higher education

Category Archives: Yield Management

Applications Up… do you have a strategy to optimize your yield rates?

A few weeks ago, the Washington Post had an inter­est­ing arti­cle “Freshman Applications to Selective Area Colleges Surge”. Or con­sider the UK mar­ket where appli­ca­tions are up by almost 20% accord­ing to an arti­cle in The Guardian “University Applications Reach Record Levels for Fourth year in a row”. For many peo­ple, this is no surprise. […]



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