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	<title>Higher Ed Insight</title>
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	<link>http://blog.azorus.com</link>
	<description>a blog of thoughts for higher education</description>
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		<title>College Fair Time right around the corner.</title>
		<link>http://blog.azorus.com/?p=301</link>
		<comments>http://blog.azorus.com/?p=301#comments</comments>
		<pubDate>Tue, 07 Sep 2010 13:05:45 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Optimizing Resources]]></category>
		<category><![CDATA[The Student Experience]]></category>

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		<description><![CDATA[So, it’s that time of year again, college fair time. Let me remind you by painting a picture: a huge arena with hundreds of institution’s booths lined up, ready to ‘woo’ the wide-eyed high school students. For the most part, the college fair experience is the first point of contact for the institution and the [...]]]></description>
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		<title>Azorus  a premier sponsor at CASE Europe Annual Conference August 31 – September 3,  Glasgow, Scotland</title>
		<link>http://blog.azorus.com/?p=297</link>
		<comments>http://blog.azorus.com/?p=297#comments</comments>
		<pubDate>Mon, 30 Aug 2010 14:07:15 +0000</pubDate>
		<dc:creator>Stephen MacDonald</dc:creator>
				<category><![CDATA[WYNIWYG]]></category>

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		<description><![CDATA[We are thrilled to be supporting this conference for our sixth year. Please join us for our presentation, ‘Listening to what matters most – a new way of thinking’. There is a staggering amount of information available to us all, yet the only thing we are told about social media and the web is that [...]]]></description>
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		<title>Antidotes for a University Recruiter’s Headache</title>
		<link>http://blog.azorus.com/?p=285</link>
		<comments>http://blog.azorus.com/?p=285#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:38:21 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Optimizing Resources]]></category>

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		<description><![CDATA[Recruitment/Admissions office has its unique methods, they do share the same basic fundamentals.  And these fundamentals result in some commonalities when discussing the cause of ‘headaches’ for Recruitment Officers]]></description>
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		<title>5 Misconceptions of CRM for Higher Education</title>
		<link>http://blog.azorus.com/?p=277</link>
		<comments>http://blog.azorus.com/?p=277#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:07:09 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Optimizing Resources]]></category>
		<category><![CDATA[WYNIWYG]]></category>

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		<description><![CDATA[Customer Relationship Management (CRM) for Higher Education.  Yes, Mr./Mrs. Higher Ed professional – I know you just got the chills. We are well aware that CRM, in general, may not be the most appealing acronym due to its reputation in the corporate world. So let’s clear up some of those misconceptions as they relate to CRM for Higher Education...]]></description>
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		<title>Cutting Through the Social Media Clutter</title>
		<link>http://blog.azorus.com/?p=273</link>
		<comments>http://blog.azorus.com/?p=273#comments</comments>
		<pubDate>Wed, 18 Aug 2010 13:54:09 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[So, everyone is telling you to implement social media for student recruitment!   Now you are thinking “Yes, I get the point Facebook, Twitter…. but now what?’  Getting a fan page and twitter account is the first step; however, it is important to know your target market and have a strategy or you will go nowhere.  [...]]]></description>
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		<title>Get the scoop – prospective student feedback is important</title>
		<link>http://blog.azorus.com/?p=269</link>
		<comments>http://blog.azorus.com/?p=269#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:29:34 +0000</pubDate>
		<dc:creator>Justin Moore</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Student Experience]]></category>

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		<description><![CDATA[One of the key marketing indicators for any corporation, small or big, higher education to retail, is consumer perception. How much do you know about your current and prospective students (your target market) and the thoughts they share with each other?

]]></description>
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		<title>Email Open Rates Dropping – But NOT Dead Yet</title>
		<link>http://blog.azorus.com/?p=260</link>
		<comments>http://blog.azorus.com/?p=260#comments</comments>
		<pubDate>Tue, 10 Aug 2010 12:42:48 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Optimizing Resources]]></category>
		<category><![CDATA[WYNIWYG]]></category>

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		<description><![CDATA[Fact: In 2 years open rates have declined 2.8% and are still trending down.  As a university recruiter your first thought is most likely: “Why are email stats in general steadily trending down?” Prospective students are receiving a large number of emails each day.  Everything from online shopping spam to emails from your Higher Ed [...]]]></description>
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		<title>REWIND — Top 5 Higher Ed website tips</title>
		<link>http://blog.azorus.com/?p=234</link>
		<comments>http://blog.azorus.com/?p=234#comments</comments>
		<pubDate>Tue, 03 Aug 2010 12:48:19 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.azorus.com/?p=234</guid>
		<description><![CDATA[The goal of Social Media and student recruitment is to establishing a meaningful relationship with your prospective students who, as a result, will eventually apply to your institution.   Here is an important fact, the bridge from you social media channels to the application process is your WEBSITE.
]]></description>
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		<title>Student Voice</title>
		<link>http://blog.azorus.com/?p=226</link>
		<comments>http://blog.azorus.com/?p=226#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:20:45 +0000</pubDate>
		<dc:creator>Ritu Gautam</dc:creator>
				<category><![CDATA[The Student Experience]]></category>

		<guid isPermaLink="false">http://blog.azorus.com/?p=226</guid>
		<description><![CDATA[A new series featuring student opinions and experiences on Higher Ed. ]]></description>
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		<title>Dear Higher Ed Institutions: Admissions Processes Matter!</title>
		<link>http://blog.azorus.com/?p=219</link>
		<comments>http://blog.azorus.com/?p=219#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:18:25 +0000</pubDate>
		<dc:creator>Nigel Smith</dc:creator>
				<category><![CDATA[The Student Experience]]></category>

		<guid isPermaLink="false">http://blog.azorus.com/?p=219</guid>
		<description><![CDATA[Like thousands of typical Canadian twentysomethings, I recently applied to several schools’ MBA programs in hopes of eventually increasing my marketability.  The admissions processes for each school went something like this:
]]></description>
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