Higher EdInsight

Today’s “going green” phe­nom­e­non is sweep­ing the nation and cost­ing us a pretty penny while doing so; hybrid cars, wind energy, organic prod­ucts, the list goes on. In the con­text of Higher Education, col­lege and uni­ver­sity recruit­ing offices can also “Go Green” and save money doing so.

Mercyhurst College reduced View Book print­ing by 50%. 

How?

Mercyhurst College strate­gized when send­ing view books to prospec­tive stu­dents and rather than send­ing a view book to every prospect, they only sent view books to stu­dents who demon­strated an inter­est in Mercyhurst. Their selec­tiv­ity paid off! Not only did they reduce print­ing and postage by 50%, they also expe­ri­enced a 7% increase in fresh­man enroll­ment. By lever­ag­ing their CRM plat­form capa­bil­i­ties, Mercyhurst was able to bet­ter iden­tify key prospects. Instead of wast­ing time and money try­ing to reach out to every­one with print based mate­ri­als, they intel­li­gently focused their recruit­ment efforts on the prospects most likely to enroll.

How did they know which prospects were more likely to enroll? Well, it was all about build­ing rela­tion­ships with their prospects where they live – online, and con­stantly mon­i­tor­ing the ana­lyt­ics. While we can’t give away all their secrets, we can share with you that Mercyhurst’s strat­egy included print, emails, a per­son­al­ized por­tal, a Facebook appli­ca­tion and con­sis­tently mea­sur­ing the results of every call to action. Mercyhurst’s CRM plat­form played an inte­gral role in enabling the exe­cu­tion of their inno­v­a­tive recruit­ment strategy.

The moral of the Mercyhurst story is focus more of your recruit­ment efforts with online tac­tics. Leverage a CRM plat­form to help you “Go Green” sav­ing you time and money. By doing so, you’ll impress your prospects and your boss and not to men­tion you’ll do your part to help save the environment.